Value-First Outreach
Cold Outreach
Lead with a useful resource or insight before asking for anything.
Tone
Fill in the blanks
Subject:
Thought you might find this useful
Hey Taylor, Just published a guide on improving sales pipeline velocity and your name came to mind. Thought it might be useful for what you are working on. Check it out: https://example.com/guide Let me know what you think! Alex
When to Use
When you have a relevant resource, case study, or insight that would genuinely help the prospect.
Pro Tips
- •The resource must be genuinely useful, not just a product brochure
- •Keep the email focused on the value, not your product
- •Follow up referencing the resource
Common Mistakes
- •Sharing a resource that is really a sales pitch
- •Not making the resource easy to consume
- •Asking for too much in return
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