New Feature Upsell
Upsell / Cross-Sell
Introduce a new premium feature to existing customers.
Tone
Fill in the blanks
Subject:
Just shipped: email campaign builder
Hey Casey, Just shipped something I think you will dig: email campaign builder. It lets you do sending personalized drip campaigns directly from your CRM — basically exactly what you have been asking about. Want a quick tour? Alex
When to Use
When you launch a new feature available on a higher tier that solves a problem this customer has mentioned.
Pro Tips
- •Connect the feature to their specific pain point
- •Offer early access or a special deal
- •Show the feature, do not just describe it
Common Mistakes
- •Announcing features without connecting to value
- •Pushing too hard
- •Not having a demo or screenshots ready
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