ROI Justification
Upsell / Cross-Sell
Help the customer build a business case for upgrading.
Tone
Fill in the blanks
Subject:
The math on upgrading
Hey Drew, Did the math on upgrading for your team. The short version: you would save 5 hours per week per rep, which works out to approximately $1,500/month in recovered selling time. Need a one-pager to share with your team? Happy to put one together or hop on a call with whoever needs convincing. Alex
When to Use
When the customer is interested in upgrading but needs to justify the cost internally.
Pro Tips
- •Use real numbers from their usage
- •Provide a simple ROI calculation
- •Offer to join a call with their decision-maker
Common Mistakes
- •Making up ROI numbers
- •Not tailoring the calculation to their situation
- •Being too pushy about the timeline
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