Mutual Connection Outreach
Cold Outreach
Reach out referencing a mutual connection without a formal introduction.
Tone
Fill in the blanks
Subject:
Noticed we both know Lisa Chen
Hey Dana, Small world — looks like we both know Lisa Chen (we both spoke at SaaStr last year). Figured that is enough of a connection to say hi. I am building Sambandh and think you might find it interesting. Worth a quick chat? Alex
When to Use
When you share a mutual connection but have not been formally introduced.
Pro Tips
- •Be transparent that you were not formally referred
- •Keep the mutual connection mention brief
- •Focus on why you are reaching out, not just the connection
Common Mistakes
- •Implying a referral that did not happen
- •Making the entire email about the mutual connection
- •Not having a reason beyond the shared connection
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