Pre-Event Outreach
Event / Networking
Reach out before a conference or event you will both attend.
Tone
Fill in the blanks
Subject:
See you at SaaStr Annual?
Hey Sam, Going to SaaStr Annual? Would love to meet up. How about grabbing coffee between sessions on Day 1? Let me know! Alex
When to Use
1-2 weeks before an event where both you and the prospect will be present.
Pro Tips
- •Be specific about the event and your session/booth
- •Suggest a specific time to meet
- •Keep it brief — they are getting lots of event emails
Common Mistakes
- •Being too vague about meeting up
- •Sending too early or too late
- •Not having a clear reason to meet
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