Casual Check-In
Re-Engagement
Light touch to stay on their radar without being pushy.
Tone
Fill in the blanks
Subject:
How are things going?
Hey Lee, Just checking in — how is your plans to expand into the EU market going? Been thinking about it and curious how things played out. No pitch, just catching up. Alex
When to Use
When you want to maintain a relationship without a specific ask. Good for quarterly touches.
Pro Tips
- •Keep it genuinely casual — no hidden agenda
- •Reference something from your last conversation
- •One sentence is sometimes enough
Common Mistakes
- •Disguising a sales pitch as a check-in
- •Being too vague
- •Checking in too frequently
Related Templates
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