Partner Referral
Referral Asks
Ask a partner or complementary business to refer customers.
Tone
Fill in the blanks
Subject:
Idea: let us send each other customers
Hey Jordan, Here is an idea: what if we started sending customers to each other? The logic: your clients who need a CRM get a great tool, and our users who need an agency get your expertise. Seems like a no-brainer to me. Want to chat about it? Alex
When to Use
When you have a business relationship with a non-competing company that serves the same audience.
Pro Tips
- •Make the partnership mutually beneficial
- •Be specific about who you are looking for
- •Offer to refer customers back to them
Common Mistakes
- •Only asking without offering anything in return
- •Being too vague about the partnership
- •Not following up on referrals they send
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