Milestone Congratulations
Re-Engagement
Congratulate a prospect on a business or personal milestone.
Tone
Fill in the blanks
Subject:
Congrats on reaching 10,000 customers!
Hey Alex, reaching 10,000 customers — that is huge! Congrats! Keep crushing it. Jordan
When to Use
When a prospect company hits a milestone (award, funding, anniversary, product launch).
Pro Tips
- •Be genuinely congratulatory — not everything needs to be a pitch
- •Keep it short
- •Only mention your product if there is a natural connection
Common Mistakes
- •Using congratulations as a thinly veiled pitch
- •Being late to the milestone
- •Being insincere
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